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  • MEDIA & MARKETING

  • Green light for festival sponsors
    Sunday, March 14, 2010  By Catherine O'Mahony
    The Irish League of Credit Unions is among the new sponsors of the St Patrick’s Festival this year, giving a boost to what has been an especially tricky fundraising effort.

    Broadcasting Authority cuts budget
    Sunday, March 14, 2010  By Catherine O'Mahony
    The Broadcasting Authority of Ireland (BAI) will present a revised budget at its next board meeting on March 29.
    Denny behind home movie ‘web-isodes’
    Sunday, March 14, 2010  By Catherine O'Mahony
    Food company Denny was last night confirmed as instigator of the Walsh Family series, a popular series of comic webisodes performed by the five person Dublin comedy act Diet of Worms.
       
  • THE INSIDE TRACK

  • Tenders for AIB account
    Sunday, March 14, 2010  
    AIB’s media buying account is out to tender.
    More


  • MORE MEDIA & MARKETING
  • Vard offers €10,000 brand bursary
    Sunday, March 14, 2010  By Catherine O'Mahony
    Brand design consultancy The Vard Partnership is offering a brand bursary with a prize of €10,000-worth of packaging design for an Irish brand.
    O2 gets players to wear fans’ names
    Sunday, March 14, 2010  By Catherine O'Mahony
    Thousands of Irish people will get the kick of having their names printed on the shirts of their rugby heroes during the Six Nations tournament, thanks to a clever marketing campaign from rugby sponsor O2.
    Media World
    Sunday, March 14, 2010  By Catherine O'Mahony
    ‘Womanity’ takes an online fad too far
    O’Driscoll the star attraction of Six Nations
    Sunday, March 14, 2010  By Catherine O’Mahony
    Ireland rugby captain Brian O’Driscoll’s status as the Six Nations’ most prominent rugby player was confirmed last week by an analysis of his online media profile so far this year.
    Building relationships and sales through e-mail
    Sunday, March 14, 2010  By Danny Meadows-Klue
    Digital marketing may have revolutionised customer relationships, but most firms fail to get off the starting blocks.

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