Online advertising standards
05 September 2010 The British Advertising Standards Authority last week declared that it would subject all online marketing communications – including those on Twitter – to the same standards required in traditional media.
In Ireland, the Advertising Standards Authority (Asa) extended its remit to ‘marketing communications’ online last year. However, there remains uncertainty as to what constitutes advertising and what falls into the realm of public relations, particularly on Twitter. Broadly speaking, a call to action or price promotion from a company – on its own website or in a social media context – is Asa’s business.
Puttnam at awards
There have been 47 entries for the 2010 Irish Advertising Effectiveness awards. David Puttnam has been confirmed as guest speaker for the bi-annual awards, which will be held in Dublin’s Shelbourne Hotel on October 14.
Puttnam worked on box office hits like Bugsy Malone, Midnight Express, Chariots of Fire, Local Hero, Memphis Belle, The Killing Fields and The Mission. He is also chairman of London-based digital agency Profero.
He started his career in advertising at Collett, Dickenson Pearce & Partners. For more information, see www.adfx.ie.
Marketer of the Year
Applications are being sought for the 2010 Marketer of the Year awards, which was won last year by John Noonan of cereal company Flahavans.
The judging panel is chaired by Paul Farrell of the Irish Times and includes Brian Swords, Aidan Power of EBS, Carol Fanagan of Millward Brown Lansdowne, Damian McLoughlin from UCD, Eircom’s Debbie Byrne, the NCH’s Rosita Wolfe, Strata3’s John Mitchell, Dynamo’s Jamie Holly and consultant Carolyn Odgers.
Nominations are due by September 29. See www.marketing.ie or www.alternatives.ie for details.
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