The Inside Track: New Greyhound ad campaign

16 November 2008  

Beauty Queen, Burlesque, Gypsy and Goddess are the titles set to be used for images for an unexpected new advertising campaign by the Irish Greyhound Board. The images will feature on posters, print ads, screen video and a range of other marketing media promoting different types of bets.

‘‘This is a big departure for greyhound racing," said Irish Greyhound Board marketing manager Orla Strumble. ‘‘Our audience loved the change when it was first trialled at the Paddy Power Irish Greyhound Derby final in September, and now we are rolling out the campaign nationwide." The campaign was developed by Creative Ink, working with the in-house marketing team, and will be used in a number of promotions throughout 2009.

JNIR appointment

Avril Fagan has been appointed chairwoman of the Joint National Internet Research (JNIR) body, taking over the role from Tim Griffiths of OMD. She currently heads up the Digitalworks agency, which was launched as part of the Owens DDB group in August. ‘‘Our vision for the JNIR next year is to ultimately grow the number of subscribers and get more involvement from the industry, so that the JNIR can continue to develop and add more value," Fagan said. ‘‘Some of these developments include a reach and frequency model, and also the development of a media planning tool, which will really assist media buyers to deliver more effectiveness and accountability for their clients’ budgets

McConnells Fusion wins award

McConnells Fusion has been awarded bronze in Integrated Communication at the IMC European Awards 2008 for the launch campaign for Mini Clubman. Nominated campaigns came from 34 agencies in eight countries, with over 130 entries being judged online by 60 senior industry judges over a six-week period. McConnells Fusion was the only Irish agency to be nominated for an award.